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Naspers’ astonishing progress is in stark relief to the plight of the New York Times, laid out in turgid, repetitive detail in the leaked 97-page memo, apparently six months in the making, that concludes with the breakthrough idea that the organization should “consider a task force to explore what it will take to become a digital first newsroom.”

Naspers is so overlooked as a media company. If it was in the US then every single media exec would have been there the last five years.

What the New York Times Could Have Been | LinkedIn

The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.