Finite emotional energy

July 2, 2014
by Björn Jeffery
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My advice to entrepreneurs beyond the obvious (be in the right macro, hire great people, operate with purpose) is to –

1) Optimize for building institutional knowledge – get as many iterations as you can to give you insight into how to win long term

2) Pivot ahead of when you need to – pivoting early is leadership, pivoting late is desperation

3) Fully commit – you won’t / can’t win if you’re hedging. You only have finite emotional energy, deploying it in too many places will reduce the likelihood of success

ngmoco:): What was the “pricing pivot” that ngmoco:) did to succeed? – Quora

The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.