Just Have Less

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The appeal of Maier’s designs is similarly aided by clubbiness and artificial scarcity. With the Cabat, small production runs insure that it is not seen everywhere and thus retains what Steele calls its “stealth luxury” appeal. “One of the most interesting aspects of fashion in the past ten years has been how much of it has been like a secret Masonic handshake,” she told me. “Only people in the know will recognize what you have, and it’s really just not relevant to other people.”

Really well written piece from 2011 about the rejuvenation of Bottega Veneta through minimalism. But it also had this little nugget above, pointing to where luxury is heading.

Just Have Less – The New Yorker

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