First seed investment

August 29, 2014
by Björn Jeffery
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Clue, an app that enables women to track their menstrual cycles, has brought on three new investors to its latest seed round bringing its total investment to €1 million thus far. Clue received €500,000 from a previous seed investment round in February 2014. The angel investors joining are Björn Jeffery, CEO of Toca Boca, and previous Spotify executives Andreas Ehn and Sriram Krishnan.

“Confident, scientific and not pink” is Clue’s style.

I made my first seed investment this summer. I’m not wealthy enough to be an investor really, but these guys are on to something. Looking forward to seeing them grow.

Clue Receives Another €500,000 in Seed Funding

The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.