Interview with me

September 7, 2015
by Björn Jeffery
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A long Swedish interview with me, mainly about Toca Boca. In the newspaper where I got my first job, almost 20 years ago now.

(via Han skapar lek-appar för miljoner – Ekonomi – Göteborgs-Posten)

The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.