One can also look at Amazon in this light – like Sears Roebuck before it, Amazon lets anyone anywhere buy things that you could previously only get in a big city. But that is not at all the same as letting people shop the way you do in a big city. Buying is not shopping. The challenge is that most of America doesn’t live in New York – so how can one take shopping, rather than buying, to the Bay Area?
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The AuthorBjörn Jeffery
Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper.
He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.
