Bay Area problems

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One can also look at Amazon in this light – like Sears Roebuck before it, Amazon lets anyone anywhere buy things that you could previously only get in a big city. But that is not at all the same as letting people shop the way you do in a big city. Buying is not shopping. The challenge is that most of America doesn’t live in New York – so how can one take shopping, rather than buying, to the Bay Area?

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