Björn Jeffery, co-founder of Toca Boca children’s apps, is evangelical about the benefits of unstructured play. “It’s being treated as something that is not very important,” he tells Quartz. “It’s the thing you do to relax between Mandarin immersion classes.”
Is there a digital solution to unstructured, creativity-enhancing play?
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The AuthorBjörn Jeffery
Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper.
He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.
