Liquidation

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Nobody likes games where the rules are rigged in favor of one player. That’s almost certainly one reason why investors don’t seem very keen to put their money behind Zynga, the once high-flying video-game maker founded by Mark Pincus, who brought FarmVille to the Facebook masses. Liquidating the $2 billion company and returning the proceeds to shareholders is probably the best option at this point.

Cox: Time has come for Zynga to sell the farmville

You know things are bad when people publicly call for a complete break up and liquidation of your company.

The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.