Björn Jeffery

Lisbeth Knudsen, editor-in-chief at Berlingske Tidende, one of the three big old traditional Danish newspapers, today announced a new strategy “The new Berlingske Tidende” (in this premium content article in Danish from Borsen.dk). The strategy follows her taking office some two month ago, and has, according to herself, “earthquake” like dimensions. All journalists online The radical new step is a plan to make all journalists employed at Berlingske Tidende bi-medial, writing for both the web […]

One of the blogs I run, Discobelle.net, just won three out of ten categories of the Swedish podcast awards. Beating the Swedish newspaper DN in two of them. I thought I should mention it (so I could have a chance to illustrate it! 😉

Tim Guest just wrote a book called Second Lives, and came here to talk about virtual worlds and television. I’m keeping this a bit shorter as I think the readers of this blog probably know Virtual Worlds 101 anyway. Guest made an interesting comparison with the American emigration, and thought the incentives to move into virtual worlds today where pretty much the same. A sense of liberty, identity and the possibilities to start something new. […]

Next up – Peter Siljerud from Kairos Future. They recently spent 1000 hours in 16 homes to understand how people consume television today. One of the lessons learnt, according to Siljerud, was that the TV was the modern campfire. This was a fact that Eva Hamilton also mentioned. Their study showed that 63% of the 16-25 year-olds often, or always, watch television together with others. The equivalent number for 26-45 year-olds was 44% and 31% […]

I’m at Malmö Högskola where the third Moving Images conference is taking place, organised by SVT (Swedish National Television). The theme for this year is HD and high resolution. I thought I’d live blog chosen parts of it. SVT:s CEO Eva Hamilton introduced the day by emphasising the importance of both audio and visual when it comes to HD. Far to often it is assumed that it is only a matter of picture quality. The […]

I just thought I’d point you over to Web-Strategist.com where there’s an interview with me that was posted yesterday. Check it out! Collected a few other press clippings here.

I’ve been meeting with a lot of journalists lately, discussing the new role of journalism and media. My presentation at Hej!2007 and Reboot9 takes up the issue, but I thought I’d lift out one statement which really says it all: Journalists need to go from being gatekeepers to being curators. Old Media have been holding people and their stories out for ages. When I worked at Sydsvenskan, we had a person that only worked with […]

At Reboot9. Loving it. Don’t want to blog too much in order to focus on the presentations. Olof is doing a good job of it though, head over there instead. I had my presentation yesterday. The Box Room was extremely hot and noisy, but it went okay I think. The topic was Old Media vs New Media: news narcissism and the end of having anything in common. If you missed it the slides are here […]

After a great day in Stockholm yesterday I’m off to Copenhagen and Reboot. I suggested a presentation but instantly got some negative feedback regarding choice of topic (the same one I had at Hej!2007). I guess if there’s any conference where it would be okay to be called out as “so last season” I guess it would this one 😉 Either way it looks like I’m holding it anyway, so please feel free to drop […]

I had a presentation at Lunds University about the whole web 2.0-movement this morning. I promised to upload it here, but the formatting through Slideshare will make it 235 slides long… Not exactly ideal for the web. But if you want it – just drop me a line and I’ll send over a PDF-version straight away. That goes for anyone that might be interested of course!