Author: Björn Jeffery

Even Finland is getting the Good Old Fever

Good Old Trend

.flickr-photo { border: solid 2px #000000; } .flickr-yourcomment { } .flickr-frame { text-align: left; padding: 3px; } .flickr-caption { font-size: 0.8em; margin-top: 0px; } When I was in Palo Alto I was interviewed about internet strategy for the largest (subscribed) newspaper in Scandinavia, the Finnish Helsingin Sanomat. Katri Kallionpää that wrote the article was good enough to send me a copy and a PDF. You can find it here, Finnish followers! 🙂

It’s going to be a great autumn

Good Old Trend

I’m home! Asia was great, and I think I’m starting to understand it ever so slowly. Definitely going back to explore other areas as soon as possible. But until then: back to work. I’ve got a good feeling about this autumn. I think a lot of good things are going to happen. For one thing, I’ll be working in Stockholm approximately two days a week. So all you guys up there that read this blog […]

First mashup from a Swedish newspaper

Good Old Trend

I thought I’d tell you a little more about a project that we just launched. It’s rather special and deserves a closer look. Also, I’m pretty sure that it is the first real mashup launched by a Swedish newspaper (or any major media company for that matter). You might have already read about it in our office blog. The site is called Sommar på Näset (Summer at Näset) and is collaboration between our client Sydsvenskan […]

Microchunk or die

Good Old Trend

I spoke to Fredrik Wass the other day about the importance of chunkability. It struck me that the mistakes being made by mainstream media (MSM) regarding news has a lot of similarities with what went wrong with the classified ads. Classified ads used to be a major source of income for newspapers. It still is in some sense, but it’s considerably less today at least. Being the market leaders, their main focus was keeping the […]

Why mobile is more than portable internet

Good Old Trend

1 – Mobile is the first personal mass media (even the internet is only semi-personal). 2 – It is the first always carried media. 3 – It is the first always on mass media. 4 – Mobile is the first mass media with a built-in payment channel. 5 – It is the first media device available at the point of inspiration. And 6 – mobile is the first mass media with near-perfect audience information. I […]

KR LT Studio presents personal space

Good Old Trend

I met Kristina Dryza the first time in January last year, as a part of a Breaking Trends project that she was working with. Ever since, I’ve been waiting to see what she would be doing once she started running her own projects, Skinny Corp-style. The first one, KR LT Studio, is now out, and the concept is really interesting. KR LT Studio starts out with the notion of personal space, which in itself is […]

If they cannot be sensible, at least they can be brief

Good Old Trend

Read this on the plane home yesterday and laughed so loudly that the flight attendant gave me a odd look. Still worth it though. I love the English language when it’s used like this. More troubling than the ban, however, is its implication: French officials are sending important ideas to each other using BlackBerry e-mail. That is deeply disturbing. Most BlackBerry messages are composed during a brief spell of “BlackBerry prayer” in the middle of […]

Blogs need attention from media buyers, not bulking

Good Old Trend

When all else fails, there’s always money. That’s what Metro seem to have thought, missing the first blog race, and now offering 3 Swedish öre per page view (100 öre=1 SEK=0,14 USD) for bloggers that switch to their new platform. More at Martin Jönsson and Internetworld (both Swedish). An inevitable development really, just look at what Revver has been doing on the video side. YouTube are following suit. But it is it interesting from a […]

Likemind tomorrow

Good Old Trend

Just a friendly reminder that it’s time for Likemind Malmö tomorrow. We’ve missed a few ones because of public holidays and stuff like that, but now we’re back! And the network has grown to 25 cities worldwide. Friday, 9 am at Solde Kaffebar, and the (excellent) coffee is sponsored by Anomaly. Swing by and say hello!