Björn Jeffery, Author at Björn Jeffery

Author: Björn Jeffery

There is an urgent problem with AI — and it isn’t what the open letter says

April 4, 2023

This analysis was first published in SvD Näringsliv, in Swedish, on April 4th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. When 50,000 researchers and business leaders warn against AI development, the uproar is enormous. But the truly serious problem isn’t the development itself — it’s that a handful of companies hold all the power. “Humanity swallowed by its machines — body, mind and soul — […]

The Pope’s viral puffer jacket raises a bigger question about AI

March 27, 2023

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on March 27th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. The Pope’s new puffer jacket became a sudden viral hit on the internet. The explosion of new AI tools is making it harder than ever to tell what’s real and what isn’t. Dressed in a very long, white, and elegant puffer jacket, the Pope is […]

The next big games deal is being struck in the hotel bar at GDC

March 20, 2023

by Björn Jeffery

SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on March 20th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. When the gaming industry’s most important conference, GDC, opens its doors this week, there’s only one question on everyone’s lips: who is going to buy whom? Going to GDC? That’s the most commonly asked question in the games industry at the start of every year. […]

The Silicon Valley Bank crash is a wake-up call

March 13, 2023

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on March 13th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. The collapse of Silicon Valley Bank is a financial wake-up call for the tech industry. In 48 hours, the lowest-priority questions shot to the top of the agenda. “Move fast and break things” was one of Facebook’s old mottos. It was printed on posters that […]

Silicon Valley Bank crashes — and the shockwaves reach Stockholm

March 10, 2023

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on March 10th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Silicon Valley Bank — an institution in the startup world — is being shaken by a crisis of confidence. Customers now fear a bank run, and the Stockholm Stock Exchange is falling. Hope, as they say, is the last thing to abandon you. “I would […]

Frustration over Siri — but Apple’s AI ambitions are larger than they look

March 8, 2023

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on March 8th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Apple is currently pressing its competitors hard with its focus on privacy. But there’s one area where the tech giant has a real problem: artificial intelligence. The normally somewhat reserved Apple executive Phil Schiller was in excellent spirits when he stepped onto the stage. He […]

Swedish startups could be next in the acquisition wave

March 5, 2023

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on March 5th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. A weak krona and uncertainty in the tech world are paving the way for an acquisition wave targeting Swedish startups. For American venture capitalists, the conditions couldn’t be better. Two million paying subscribers. That’s the milestone newsletter platform Substack reached recently. The American company offers […]

Northvolt wants to do for batteries what Musk did for EVs

February 25, 2023

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on February 25th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Is battery maker Northvolt headed for the stock market? The answer may lie in the company’s history. Its CEO has learned a great deal from his former employer — Tesla. Tall and distinguished, Peter Carlsson stood in the reception of Tesla Motors in Fremont, California, […]

A record in the making — Truecaller’s earnings show the way

February 22, 2023

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on February 22nd, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Truecaller has long been stalked by short sellers. Now comes something harder to defend against — bad results. There’s a well-known industry truth that when a company is doing well, it’s because their product is fantastic. When things go badly, it’s because the marketing is […]