Author: Björn Jeffery

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“Do what you love” disguises the fact that being able to choose a career primarily for personal reward is a privilege, a sign of socioeconomic class. Even if a self-employed graphic designer had parents who could pay for art school and co-sign a lease for a slick Brooklyn apartment, she can bestow DWYL as career advice upon those covetous of her success. If we believe that working as a Silicon Valley entrepreneur or a museum […]

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Media guys have it all wrong. It’s not digital pennies for analog dollars. Bits are big bucks, just not their bits.  (via Twitter / asymco: Media guys have it all wrong. …)

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Media guys have it all wrong. It’s not digital pennies for analog dollars. Bits are big bucks, just not their bits.  (via Twitter / asymco: Media guys have it all wrong. …)

2013 in review

Years in review

2013 was my first full year in the US. The longer I stay, the less I understand – and I mean from a positive sense. There is much more here than meets the eye, and a lot of my Swedish pre-justices about this country turned out to be wrong. I also had more of them than I thought. The nuances get lost and those are the ones that are really interesting.  This is the fourth […]

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Exactly four years ago today I sat in a small office in San Francisco together with Sara Öhrvall and we decided to publish this video on the internet. It was mainly an internal project but we thought it could be fun to see what others thought too. A good move, in hindsight. Remember – this was pre-iPad days. What has happened in these four years? Everything, I think. Mag+ (by Bonnier) (Source: https://player.vimeo.com/)