Author: Björn Jeffery

The Market Exhales — But the Boom Is Over

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on May 5th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. As the US central bank raises its benchmark rate, it may mark the end of the current tech boom. This spring has already delivered the largest drop since 2008. “Finally, it’s over.” That was the tone in October 2008 after the tech-heavy Nasdaq crashed 17.4 […]

Twitter’s Costs Could Be Musk’s Biggest Headache

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on April 28th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. After 15 years, Jack Dorsey is handing Twitter over to Elon Musk. Both men claim they have no financial stake in the service, and that they simply want to make the world better. The company’s history and near future suggest otherwise. It took less than […]

Elon Musk Buys Twitter — Five Questions and Answers

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on April 25th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Elon Musk is taking Twitter private in a historic deal worth SEK 430 billion. SvD’s tech analyst Björn Jeffery answers five questions about why the Tesla boss is so interested in Twitter — and what happens to the competitors now. Why does Elon Musk want […]

YouTube and TikTok Win as Netflix Falls

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on April 23rd, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. CNN’s new streaming service is being shut down after less than a month, and Netflix is losing subscribers for the first time in more than a decade. The boom in streaming services may be coming to an end, and there are several reasons why. There […]

Five Things You Need to Know About Netflix’s Stock Crash

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on April 20th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Netflix shares crashed 35 percent after the company lost subscribers for the first time in more than ten years. SvD’s tech analyst Björn Jeffery breaks down what happened, and the challenges the streaming giant now faces. What is Netflix’s big problem? If you have to […]

Elon Musk Wants to Set His Own Rules at Twitter

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on April 14th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Elon Musk, the newly minted major shareholder in Twitter, has launched a hostile bid and wants to take the company private. The billionaire says he is doing it to safeguard free speech. The more likely draw is control over the media platform of our age. […]