Björn Jeffery, Author at Björn Jeffery

Author: Björn Jeffery

How Sweden Went from Startup Paradise to Tech Black Hole

June 24, 2022

This analysis was first published in SvD Näringsliv, in Swedish, on June 24th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. In a matter of months, Sweden went from one of the world’s hottest countries for startups to dark headlines about layoffs and cutbacks. A deeper look shows that what has crashed, above all, is a particular way of building companies. “AI will affect us all. […]

Just How Bad Things Are at Klarna

June 17, 2022

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on June 17th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Klarna’s valuation is reportedly collapsing in the increasingly tough climate for tech companies. But what does that actually mean for the company? SvD’s tech analyst Björn Jeffery explains. What is going on at Klarna? Klarna is a company that has been saddled with large losses […]

Why Your Instagram Feed Has Changed

June 13, 2022

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on June 13th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Suddenly seeing a lot of ads in your Instagram feed? It’s no coincidence. The photo app has become Mark Zuckerberg’s main weapon to turn the bad times around — and to take the fight to TikTok. “The current plan is for Instagram to exist outside […]

Apple Pay Later — The Last Thing Klarna Needed Right Now

June 7, 2022

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on June 7th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. The advantage of being a tech giant is on full display now that Apple, in a single move, risks turning all of Klarna’s business into just one feature among many. Every year in June, Apple holds its conference for software developers. It’s called WWDC — […]

Cathie Wood Is Losing Billions — But She Won’t Quit

May 27, 2022

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on May 27th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Fund manager Cathie Wood became the face of the tech boom when she pulled in billions to her controversial investment strategy. But when the crash came, she went from superstar to a figure in doubt. Can she turn Ark Invest back to winning? It’s December […]

Klarna’s Results — a Warning to Every Swedish Tech CEO

May 24, 2022

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on May 24th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Klarna’s quarterly report and announcement of layoffs isn’t just a rude awakening for one of Sweden’s new flagship companies. The message — despite all the flowery language — will send a chill through every leader and owner of a Swedish tech company. A good way […]

The Tech Hangover Is Here — Now the Layoffs Begin

May 18, 2022

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on May 18th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. The tech crash on the stock market is creating domino effects throughout the startup ecosystem. The hangover from the last few years of sky-high valuations is here — and the first wave of layoffs in Sweden has started. The market sell-off in tech came fast […]

Facebook Copies TikTok — and Abandons News

May 13, 2022

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on May 13th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Meta’s new content strategy draws its inspiration from Chinese competitor TikTok. Instead of friends, news and conversation, Facebook’s parent company is now aiming at video and entertainment. In a dark, church-like building on the prestigious campus of Georgetown University, a large crowd of curious listeners […]

A Crypto Crash That Could Trigger a Financial Tsunami

May 13, 2022

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on May 13th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. An attack on a cryptocurrency has wiped out hundreds of billions of kronor — almost overnight. The crash lays bare the financial risks that cryptocurrencies were supposed to prevent. Now a crypto crash could send serious waves through the rest of the market. Have you […]