Author: Björn Jeffery

Why Gaming Companies Keep Getting Bought Up

September 26, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on September 26th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Billion-dollar deals in the games industry keep coming as the giants fight over the next big shift — games via subscription. “These days every little game studio has an investment bank working for them.” Christoph Hartmann, head of Amazon’s games division, sums up the state […]

TikTok’s Silence Speaks Volumes

September 23, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on September 23rd, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. TikTok dominates youth culture in the West, but when critical questions come up, they put a lid on it. Who actually calls the shots at the world’s most popular app right now? The question is being widely debated around the world, but a blog post […]

Instabox and Budbee Merge as Venture Capital Demands Profitability

September 19, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on September 19th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. When Instabox and Budbee merge, a new delivery giant is born. Behind the merger sits a bigger trend: venture capital owners think it is time for the companies to get big — so they can become profitable. This summer the American magazine The Atlantic ran […]

YouTube Is Practically Lawless When It Comes to Children

September 14, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on September 14th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Platforms like YouTube earn billions from children using their service. But the big grey zones that arise are something neither influencers nor the platforms want to tackle. “Today we’re launching YouTube Kids, the first Google product built from the ground up with the littlest ones […]

Polestar’s Losses Keep Growing — When Does the Money Run Out?

September 4, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on September 4th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Polestar’s losses are ballooning, driven by expensive costs from its SPAC listing. The EV company has been squeezed, and the question now is how quickly its owners will have to step up with fresh capital. An ordinary IPO is usually preceded by a long and […]

If even Linkedin can’t function in China, who can?

September 2, 2022
by Björn Jeffery
The Daily

This column was first published in SvD Näringsliv, in Swedish, on October 15th, 2021. There was only one realistic way into China as a foreign company. Now even that seems to be closed. When Linkedin dismantles its social network in the country, it could mark a new era for tech companies in China. An established truth is that the only way to enter China as a foreign company is through partnerships. The local legislation and relations […]

New phenomenon turns players into investors

September 2, 2022
by Björn Jeffery
The Daily

This column was first published in SvD Näringsliv, in Swedish, on October 11th, 2021. – When I started, I played almost four to five hours a day, says John Ramos, a 22-year-old man from the Philippines. It sounds like a quote you’ve heard many times before from someone caught up in a gaming addiction. But this is something else, and it ends in a different way than they usually do. Ramos has made gaming into a […]

The Number That Should Worry Klarna’s CEO Most

August 31, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on August 31st, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Klarna will shrink its loan amounts to bring down credit losses. But while the company’s focus has been on the US, the Swedish business is now shrinking for the first time. It is every CEO’s job to present and package reality as positively as possible. […]

SoftBank and Masayoshi Son Face the Fight of Their Lives

August 30, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on August 30th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. They lost billions in the scandal-ridden WeWork, handed Klarna a record valuation and allowed Uber to steamroll its competitors. Now Japanese SoftBank and its CEO Masa are fighting the match of their lives. Can they survive the tech chill? Dressed in a black suit and […]

Elon Musk’s New Chance to Walk Away From Twitter

August 24, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on August 24th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. A whistleblower claims Twitter has a bigger spam problem than the company admits — exactly what Elon Musk has been saying. But that doesn’t necessarily mean the billionaire can walk away from the deal to buy the company. There isn’t a Twitter user in the […]