Björn Jeffery

This analysis was first published in SvD Näringsliv, in Swedish, on February 29th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Thousands of videos went silent on TikTok when music giant Universal protested against poor terms. The conflict is now escalating — and the power struggle between tech and music is intensifying sharply. It is widely accepted that Spotify’s greatest achievement was not its technical innovation. […]

This analysis was first published in SvD Näringsliv, in Swedish, on February 26th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Kinnevik is selling Tele2 for 13 billion kronor, but the investment company’s transformation sits uneasily with its history. The risks of the chosen path are enormous. Will the owners dare to continue? Sharp pivots and high risk. These have been among Kinnevik’s hallmarks since the […]

This analysis was first published in SvD Näringsliv, in Swedish, on February 20th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. An extremely strong macro trend in beauty and skincare. An extremely well-known entrepreneur. While other companies are fighting for survival, cosmetics brand Caia is swimming against the current. Rumours of a sale are circulating once again. “Beauty is an experience — and people are obsessed […]

This analysis was first published in SvD Näringsliv, in Swedish, on February 16th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Tech giants are laying off thousands of employees even as they invest massively in AI. The irony is that the very tools they are building may be what makes those cuts permanent. In January 2023, Google announced it would lay off approximately 12,000 employees — […]

This analysis was first published in SvD Näringsliv, in Swedish, on February 9th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Tucker Carlson and Elon Musk have found each other on platform X. But what is being portrayed as free speech looks a lot more like a new type of advertising. Tucker Carlson stares straight into the camera. A rumpled red velvet curtain hangs behind him. […]

This analysis was first published in SvD Näringsliv, in Swedish, on February 7th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. After the disastrous Viaplay investment, Schibsted is looking for a new strategy. There is plenty of capital — but in reality just one company worth buying. The way companies express themselves often veers into parody. They talk about “challenges” and “strategic choices,” but everyone knows […]

This analysis was first published in SvD Näringsliv, in Swedish, on February 2nd, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. After spending billions on a name change and peculiar 3D avatars, Meta appears to have found a new strategy: becoming a perfectly ordinary company. “Mr. Zuckerberg, what the hell were you thinking?” The clip of Republican senator Ted Cruz berating Meta’s CEO, Mark Zuckerberg, went […]

This analysis was first published in SvD Näringsliv, in Swedish, on January 30th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Ten trillion dollars in market cap is reporting its quarterly results this week — and just five tech companies account for all of it. The stock market’s dependence on the tech giants has never been greater. In 2011, venture capitalist Marc Andreessen wrote the now-famous […]

This analysis was first published in SvD Näringsliv, in Swedish, on January 24th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Growth was in focus as Netflix crushed market expectations. The key to success spells advertising — and a bet on a well-proven idea: good old-fashioned TV. In 1998, a radical idea was launched: films delivered to your door, to watch whenever you want. Today the […]

This analysis was first published in SvD Näringsliv, in Swedish, on January 17th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. A court ruling on the so-called “Apple tax” looked set to cost the American tech giant billions. But a similar case reveals how the company plans to circumvent the court’s intent. Critics have called it a tax — but one levied by one of the […]