Björn Jeffery

Originally published in Svenska Dagbladet by Björn Jeffery, August 28, 2025 Chip company Nvidia has stopped being seen as a company and has instead become a global phenomenon. It continues to press strongly ahead — but are investors beginning to sense the top is near? As the ninth company in world history, Nvidia crossed the trillion-dollar threshold — a thousand billion dollars — in market capitalisation. That was in May 2023, but it feels like […]

Originally published in Svenska Dagbladet by Björn Jeffery, August 27, 2025 Scammers are using Meta’s platforms to defraud small investors. But when SvD asks questions, there is no one willing to answer. Next door to Ikea and the Ministry of Defence sits what is probably Sweden’s most successful shell company. You likely know them better as Facebook, or Meta as the company is now called. When they moved into the offices on Malmtorgsgatan in Stockholm […]

Originally published in Svenska Dagbladet by Björn Jeffery, August 21, 2025 Meta is posting record profits and investing more than ever in AI. But look closely at the accounting, and there’s a potential cost bomb hiding in the numbers. Some phrases become immediately memorable. In 2020, investor Puru Saxena posted the following brief comment on Twitter: “Do you like accounting numbers or do you like making money?” Saxena was pointing to something most investors already […]

Originally published in Svenska Dagbladet by Björn Jeffery, August 7, 2025 The Northvolt bankruptcy estate is being bought up by the American company Lyten. The sale is a comeback — but it came at a high price. Bankruptcy administrator Mikael Kubu has probably not had a particularly relaxing summer. After Northvolt went bankrupt in March this year, the work of trying to salvage parts of the battery company has been intense. In early July came […]

Originally published in Svenska Dagbladet by Björn Jeffery, July 16, 2025 After investments of hundreds of billions, Meta has now found how to make money from AI. Don’t count on any superintelligence to get there — the answer lies considerably closer than that. 600 billion kronor. That is how much money Meta is expected to invest in chips, computing capacity and data centres in order to develop AI services this year. That figure likely does […]

Originally published in Svenska Dagbladet by Björn Jeffery, July 5, 2025 With projects like Northvolt and Stegra, Harald Mix and his company Vargas have come under fire. The reason is a new kind of venture capital model — where the public’s contribution is high, but Vargas’s own is low. With companies like EQT and Nordic Capital, venture capital has almost become a signature strength for Sweden. In theory, the model is deceptively simple. Buy a […]

Originally published in Svenska Dagbladet by Björn Jeffery, June 28, 2025 While trade tariffs and uncertainty have shaken the world’s stock markets, one star is shining unexpectedly brightly. Swedish tech companies have outperformed the US in 2025 — with one particularly strong locomotive. How are Swedish tech companies actually faring? Despite endless PR campaigns about their excellence compared to other countries, the question is surprisingly difficult to answer. But there are actually facts on the […]

Originally published in Svenska Dagbladet by Björn Jeffery, June 22, 2025 Want to succeed on YouTube? It can pay to shock and be controversial. But a recent example shows how easily people can end up caught in the platform’s grey zones. Every minute of every day, around 500 hours of video are uploaded to YouTube. The Google-owned video service has become the Western world’s second-largest search engine. Who is actually watching all this material? That […]

Originally published in Svenska Dagbladet by Björn Jeffery, June 17, 2025 While Donald Trump tries to get Apple to move iPhone factories to the US, his sons have created an American competitor. But is it even possible to manufacture mobile phones in the US? A gold-coloured mobile phone, “made in America.” That is the Trump Organization family company’s new promise ahead of the autumn. The phone is to be sold by the newly launched mobile […]