Björn Jeffery

Originally published in Svenska Dagbladet by Björn Jeffery, June 10, 2025 Apple’s annual event showcased masses of news. But what made the biggest impression was what the company did not mention at all. If Apple’s annual presentations once resembled a stage performance, they have now become fully Hollywoodified. For many years they were live — now it is a long advertisement film. Perhaps it is the tech company’s ambitions in television production that have spilled […]

Originally published in Svenska Dagbladet by Björn Jeffery, June 6, 2025 Is it over between Elon Musk and Donald Trump for good? And what does the fight mean for Tesla? Here we answer four questions about the poisoned situation in the US. Musk has just stepped down from the assignment of leading DOGE, an initiative aimed at finding savings and cuts within the machinery of government. Shortly afterwards, Donald Trump’s reform package the “Big Beautiful […]

Originally published in Svenska Dagbladet by Björn Jeffery, June 5, 2025 Prime Minister Ulf Kristersson says that Sweden has momentum on AI. Good — but it is not thanks to what is happening within his government. Sweden is to produce a national AI strategy for the years 2025–2030. This could be read on the Ministry of Finance website, which recently published its digitalisation strategy. The AI strategy is not planned to be ready until “early […]

Originally published in Svenska Dagbladet by Björn Jeffery, May 30, 2025 Donald Trump’s listed company, the games retailer GameStop, and Japanese love hotels. All three have adopted their new strategy from stock market favourite MicroStrategy: borrow money and buy bitcoin. Enthusiasts see a rocket ship — critics warn of a crash. They are called love hotels. Simple Japanese hotels that can be rented by the hour for a private meeting. They are popular in a […]

Originally published in Svenska Dagbladet by Björn Jeffery, May 24, 2025 Controversial OnlyFans may be about to be sold for 77 billion kronor. The platform has become a money machine — with billion-dollar profits and anonymous venture capital behind the scenes. But the biggest winner is a hidden billionaire in Florida. In a suburb of San Diego, a McLaren sits in the garage. List price for the sports car: around 3 million kronor. Beside it […]

Originally published in Svenska Dagbladet by Björn Jeffery, May 22, 2025 Apple is last among all tech giants when it comes to AI. Internally, they are talking about a crisis. Has Apple lost its capacity for innovation? A sinking ship. That is how a person from Apple’s AI team describes the situation to Bloomberg. The major AI initiative Apple Intelligence has not gone as expected. Much of the promised functionality has not been released at […]

By Björn Jeffery, SvD Tech Brief. Published in Svenska Dagbladet on 21 May 2025. The world’s hottest AI company is recruiting the man who designed the iPhone. Price tag: 62 billion kronor. SvD’s tech analyst Björn Jeffery answers three questions about what the deal means. OpenAI has acquired a startup company founded by Apple’s former chief design officer, Jonathan “Jony” Ive. The company is highly secretive but is said to be working on a new […]

By Björn Jeffery, SvD Tech Brief. Published in Svenska Dagbladet on 14 May 2025. With a Stenbeck at the helm, Kinnevik’s shareholders have reason to hope for significant change. But her to-do list for turning the company around is worryingly long. Ambitions, an anonymous portfolio, and a large pot of money. That is the starting point for a scaled-back Kinnevik. At Monday’s annual general meeting, Cristina Stenbeck took over as chair of the family company’s […]

By Björn Jeffery, SvD Tech Brief. Published in Svenska Dagbladet on 6 May 2025. OpenAI is forced to abandon its plan to convert to a commercial company. But more interesting is one sentence where the company’s view on the future of AI appears to have taken an entirely new direction. Elon Musk, modest as ever, explains his relationship to the company behind ChatGPT in an interview on CNBC: “I am the reason OpenAI exists.” Musk […]

By Björn Jeffery, SvD Tech Brief. Published in Svenska Dagbladet on 2 May 2025. Amazon beat market expectations, but the only word anyone wanted to talk about was “tariffs.” E-commerce has become high politics — and millions of small businesses are now being squeezed between Jeff Bezos and Donald Trump. Amazon’s founder Jeff Bezos may have thought he would be able to live a somewhat quieter life after stepping down as CEO of his mega-company. […]