By Björn Jeffery, SvD Tech Brief. Published in Svenska Dagbladet on 25 April 2025. Google beat expectations for the start of the year, but the big risks lie further ahead. Having lost three court cases in succession, many are now wondering whether we are approaching the end of Google as we know it. As an investor, it is easy to love Google. The advertising on its search engine has been the perfect product — predictable, […]
By Björn Jeffery, SvD Tech Brief. Published in Svenska Dagbladet on 14 April 2025. Meta’s Mark Zuckerberg is being taken to court as his company’s future hangs in the balance. If he loses, the company could face a forced sale worth billions. On Monday, the trial begins that could change social media forever. The American competition authority FTC is accusing Meta — Facebook’s parent company — of running a monopoly. The case centres in particular […]
By Björn Jeffery, SvD Tech Brief. Published in Svenska Dagbladet on 8 April 2025. Apple is caught in a squeeze as Trump’s trade tariffs hit the tech giant’s manufacturing hard. China has swiftly moved from being Apple’s most important partner — to becoming its Achilles heel. “Designed in California. Assembled in China.” If you use an Apple product, it is quite possible that this small phrase is engraved on the back. The symbolism is crystal […]
By Björn Jeffery, SvD Tech Brief. Published in Svenska Dagbladet on 4 April 2025. Stock markets are deep in the red as the world tries to understand how the new tariffs will hit. Caught in the middle are the American tech giants — whose global operations are now under threat. With a combined market capitalisation of well over 120,000 billion kronor, the chiefs of the largest American tech companies had gathered to watch Donald Trump […]
By Björn Jeffery, SvD Tech Brief. Published in Svenska Dagbladet on 2 April 2025. Elon Musk may be on his way out from Donald Trump’s side, but both will want to present the collaboration as a success. Going forward, Musk can be deployed — or sidelined — in whatever measure is deemed most useful to Trump. Most people have seen it as only a matter of time before one of two things would happen: either […]
By Björn Jeffery, SvD Tech Brief. Published in Svenska Dagbladet on 1 April 2025. When Elon Musk merges companies X and xAI, it is said to be about strategy. It looks more like a way to manage the companies’ — and the billionaire’s own — increasingly troublesome debt burden. The world’s foremost billionaire is having a tough time right now. Tesla is falling heavily on the stock exchange and major protests are taking place against […]
By Björn Jeffery, SvD Tech Brief. Published in Svenska Dagbladet on 15 March 2025. Klarna is venturing into unknown waters by applying for a stock market listing in a turbulent market. Has the company bitten off more than it can chew? Wearing race bib number 749, Briton Derek Redmond stands in the starting blocks. It is the 1992 Olympics in Barcelona, and he is about to run the 400-metre semifinal. Just over halfway around the […]
By Björn Jeffery, SvD Tech Brief. Published in Svenska Dagbladet on 12 March 2025. Why Northvolt could not be saved is no mystery. A larger — and more important — question is why the company chose to grow so aggressively rather than first building a sustainable production operation. That question remains unanswered. Northvolt AB’s board describes the past few months as “an exhaustive effort” to find “a viable economic and operational future.” One might wonder […]
By Björn Jeffery, SvD Tech Brief. Published in Svenska Dagbladet on 10 March 2025. Around 8,000 billion kronor in market value has been erased from Tesla in recent weeks. Meanwhile, the company’s CEO Elon Musk is busy with politics that is driving away customers. No other listed company would be allowed to be run like this. For seven consecutive weeks, Tesla’s share price has fallen. That is the longest such decline the company has experienced […]
By Björn Jeffery, SvD Tech Brief. Published in Svenska Dagbladet on 3 March 2025. While Musk searches through the machinery of state looking for waste, Trump has found a new way to spend Americans’ tax money — on cryptocurrencies. This creates a new problem for those who believe in bitcoin. “Many Americans don’t realise that the US government is one of the largest holders of bitcoin. Does anyone know this?” Donald Trump is standing before […]
