Björn Jeffery

I remember a sales call that I got a year or two ago. It was a news monitoring company that had a new sales pitch, since I had said that I wasn’t interested in their services previously. Sales person: You know, now we even cover blogs! Me: Really? What blog index are you using for that? [I was, admittedly, smirking] Sales person: Index? We’re adding several hundred – every day! She didn’t get a sale. […]

It’s hard to blog when you feel that you should add some sort of value to the ongoing conversation. Simply adding your two cents to a story is perfectly okay, but my firm belief is that the blogs that become influential are the ones providing analysis and insight rather than just opinions. You know what they say about opinions. Because of this, many people start masking their opinions as analysis – and that’s where the […]

For all my Swedish readers, below is a presentation that I held at APG Sweden tonight. Together with Jonas I put together a string of ideas regarding the increasing connections between digital and physical. It was nice and liberating to talk to a group of people that appreciate and value the abstract and visionary, for a change. Although the structure of the presentation needs some work, I think the audience thought a few of the […]