All posts filed under: SvD Näringsliv

Analysis pieces written for the Swedish Daily, SvD Näringsliv – https://www.svd.se

Writers vs AI — the battle is already over

SvD Näringsliv

Idealism meets pragmatism as the Swedish Writers’ Union gathers its members for a meeting about the AI future. The mood is set to be tense — but the central conflict has already been partly decided. It’s not surprising that the tech world is so disliked across large parts of society. Every new technology shift comes with promises of riches and a brighter future — last time it was social media, this time it’s AI. The […]

A brutal wake-up call for Kinnevik’s portfolio

SvD Näringsliv

When Helena Saxon steps in as CEO of Kinnevik, the company’s tech strategy is buried once and for all. A new reality awaits — and some are in for a brutal wake-up call. When Georgi Ganev, then-CEO of Kinnevik, summarized the year 2021, he wrote the following as the opening line of the quarterly report: “During 2021, we significantly reweighted our portfolio composition toward younger, private growth companies.” The mandate for incoming CEO Helena Saxon […]

Can Musk Create Another Stock Market Rocket?

SvD Näringsliv

After the Tesla success, Elon Musk is back. Now he’s taking his rocket company – which today contains more AI than rockets – to the stock market with an astronomical valuation. Can it become another market phenomenon? When entrepreneur Adam Neumann was preparing to take his co-working company WeWork public in 2019, he had a challenge. How do you make an office hotel sound more exciting than it is? Neumann decided that the company’s “mission […]

Thousands fired because of “AI”

SvD Näringsliv

AI is frightening corporate executives – and forcing them to make layoffs. That’s what they want us to believe, anyway. So far, it looks more like a convenient excuse than a revolution. The CEO looks concerned. “We have made the difficult decision to reduce our workforce,” he says. We’ve heard it before. Variations on this theme are now everywhere in the business world – at tech companies especially. Coinbase is cutting 14 percent of its […]

An enormous success? Quite the opposite

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on April 27th, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. The Swedish tech industry sees the multi-billion sale of Cursor as an enormous success. Beyond one individual Swede’s personal finances, it should reasonably be exactly the opposite. It did not take many minutes before Stockholm was jubilant over the coding tool Cursor’s proposed sale to […]

New CEO inherits Apple’s biggest problem

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on April 21st, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Tim Cook leaves behind a well-run Apple — but without the same lustre. Now his successor John Ternus faces decisive choices. In a bright atrium at Apple Park, hardware chief John Ternus walks past. It is January 2024 and speculation about the Apple succession is […]

Anxiety grows at the elite’s conference

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on April 20th, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Must humanity merge with AI to survive? At the TED conference, anxiety about the development is growing — and exposing a rift in the elite’s view of what lies ahead. It smells of pine inside the Vancouver Convention Center. The TED conference is taking place […]