All posts filed under: Writing Archive

Columns and blog posts, written over the years on a variety of websites.

Worth thinking about

Good Old Trend

From Gareth Kay: Given this volume of content generation, is our usual strategy of ‘build it and they will come’ one that holds water? Isn’t it time we thought better about how we might swim with, rather than against this, tide? Think more smartly about how we bring online and offline marketing together as one (how do we promote our online content)? Realize a funny ad might not be funny enough (there might be funnier […]

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The value and power of copy. How to use popularity lists to influence your users behavior « Lightspeed Venture Partners Blog

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The value and power of copy. How to use popularity lists to influence your users behavior « Lightspeed Venture Partners Blog