Björn Jeffery

A short interlude in Swedish since I’m commenting a Swedish article – I’ll be right back! Flerkanalspublicering, internetstrategi, läsarmedverkan – aktuella frågor för alla medieföretag idag. Tyvärr finns det mer angelägna problem på en betydligt lägre nivå: avsaknaden av bra innehåll, och en seriös reality check om vilken roll man har i medielandskapet egentligen. Låt mig dissekera Sydsvenskan.ses artikel från GSMA idag: ANALYS: Allt fler vill in på explosivt växande marknad Vinjetten “analys” föranleder en […]

I’ve thought a lot about transparency lately, and why it doesn’t seem to quite work out for me. I made a bold statement when I was made CEO of Good Old (and was utterly crushed by Joakim :). I thought it would be easy to run a company differently than most others. It turns out I was right and wrong at the same time. Doing it is easy, accepting the consequences is not. For the […]

Yet another milestone in my digital life has been reached! I just got my first spam via sms. It read like this, including the quotation markes(!): “I am Michael Pritchett.I have a business proposal of mutual benefit for both of us.If you are in interested,please reach me at: mmpritchett at yahoo.com” And it was sent from +79180415830 which I haven’t quite worked out where it belongs yet. Ah, it’s like the day I got my […]

Olle, Swedens number one magazine and media blogger, wrote an interesting post about media trends for 2008. I’ve translated the quote below: This creates challenges for all [media] brands: * the traditional brands have to create new brands that are similar to the personal brands: they should converse, be credible, clear and be available on several platforms. * the personal brands have to either position themselves as anti-establishment (probably won’t work for all of them) […]

An interesting post from the newly launched blog The Next Web: A Moseycode holds much more information than any other mobile barcode. When photographing a Moseycode, your mobile telephone will reveal information like 3D pictures, locations and even allows you to add your own media to the repository/portal you’ve found. The content of the code isn’t static. The Moseycode barcoding system is specifically developed for Android. tags technorati : moseycode mobile qrcode tags bloggar.se: moseycode, […]

A lot of my work consists of working with media companies, as most of you know. I’ve worked at a few myself, and met even more through our consultancy. I feel like I have a fairly accurate picture of how the Swedish industry thinks and works. It’s not that big, after all. Lately I have had several meetings that all have led me to the same conclusion. The level of technical knowledge – from the […]

I’m at Disruptive Media in Stockholm, and just held a presentation about internet currency. The (Swedish) slides are below: | View | Upload your own

Read Martin´s thoughts on music and the internet. Well worth it. The first thing labels will have to do is skip the record prefix in their name and start calling themselves music labels. To be able to take the important full scale step from the physical world to the internet labels have to break a huge psychological barrier. The barrier of doing things in the way they’ve always been done. I believe that the future […]

The following post is written in a series for the Swedish online paper Aftonbladet.se about the future of media and journalism. The posts in English will continue as usual after this. Jag har blivit ombedd att vara del av Aftonbladets bloggpanel som den här veckan handlar om framtidens nyheter och mediekonsumtion. Det är ett kul ämne, och ett som jag bloggar om väldigt ofta. Men för att få någon slags form på det tänkte jag […]

At the end of last week we released the second part of our web project for the news magazine Fokus. It’s a wiki with the 100 most powerful people in Sweden, to begin with. Also, we built in Twingly functionality which aggregates what bloggers say about each person. Working with a small, but strong, brand like Fokus requires careful planning. Below I’ll share some thoughts on how we reasoned in choosing these specific projects. 1. […]