All posts filed under: Writing Archive

Columns and blog posts, written over the years on a variety of websites.

Not Even Meta Believes in Zuckerberg’s Metaverse

October 12, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on October 12th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. The metaverse bet is costing billions — and prompted Facebook to rename itself Meta. The stakes couldn’t be higher, which came through clearly in the pre-recorded message that opened the company’s big developer conference. Mark Zuckerberg, Meta’s founder and CEO, had a clear message for […]

A Court Founded in 1792 Made Elon Musk Back Down — Now He’s Buying Twitter

October 5, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on October 5th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. A court founded in 1792 appears to have done something remarkable: made Elon Musk back down. And this before the trial had even begun. It now looks like he will become the owner of Twitter after all. This sleepy little state, tucked just south of […]

Kardashian’s Fine Signals a New Era for Crypto Regulation

October 4, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on October 4th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Kim Kardashian’s million-dollar fine sends a clear signal to the crypto world: regulation is catching up. And nobody is safe. Gary Gensler — chairman of the SEC, the US financial regulator — gave a speech at the Aspen Security Forum in Washington DC. Gensler had […]

Viceroy Research’s Truecaller Bet Signals a New Era for Swedish Tech

October 3, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on October 3rd, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Viceroy Research’s short bet against Truecaller signals a new era for Swedish tech companies. Financial actors actively looking for opportunities to sink them is the kind of challenge many newcomers have never faced. A lot can happen in 18 months. During the spring and summer […]

Why Gaming Companies Keep Getting Bought Up

September 26, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on September 26th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Billion-dollar deals in the games industry keep coming as the giants fight over the next big shift — games via subscription. “These days every little game studio has an investment bank working for them.” Christoph Hartmann, head of Amazon’s games division, sums up the state […]

TikTok’s Silence Speaks Volumes

September 23, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on September 23rd, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. TikTok dominates youth culture in the West, but when critical questions come up, they put a lid on it. Who actually calls the shots at the world’s most popular app right now? The question is being widely debated around the world, but a blog post […]

Instabox and Budbee Merge as Venture Capital Demands Profitability

September 19, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on September 19th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. When Instabox and Budbee merge, a new delivery giant is born. Behind the merger sits a bigger trend: venture capital owners think it is time for the companies to get big — so they can become profitable. This summer the American magazine The Atlantic ran […]

YouTube Is Practically Lawless When It Comes to Children

September 14, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on September 14th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Platforms like YouTube earn billions from children using their service. But the big grey zones that arise are something neither influencers nor the platforms want to tackle. “Today we’re launching YouTube Kids, the first Google product built from the ground up with the littlest ones […]

Polestar’s Losses Keep Growing — When Does the Money Run Out?

September 4, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on September 4th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Polestar’s losses are ballooning, driven by expensive costs from its SPAC listing. The EV company has been squeezed, and the question now is how quickly its owners will have to step up with fresh capital. An ordinary IPO is usually preceded by a long and […]

If even Linkedin can’t function in China, who can?

September 2, 2022
by Björn Jeffery
The Daily

This column was first published in SvD Näringsliv, in Swedish, on October 15th, 2021. There was only one realistic way into China as a foreign company. Now even that seems to be closed. When Linkedin dismantles its social network in the country, it could mark a new era for tech companies in China. An established truth is that the only way to enter China as a foreign company is through partnerships. The local legislation and relations […]