All posts filed under: Writing Archive

Columns and blog posts, written over the years on a variety of websites.

H&M’s Market Position Is Under Threat

January 27, 2023
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on January 27th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Falling profits and major technical challenges. H&M’s position in the market is under threat. Few things are as popular in business as inventing terms that make your operations sound better and more modern. The emperor is almost always naked, of course — everyone in the […]

The Genius Who Outsmarted Zuckerberg — Twice

January 22, 2023
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on January 22nd, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. He created the teen app that launched and sold within a hundred days. The former Meta employee has now done what CEO Mark Zuckerberg cannot — for the second time. There are around 1.8 million apps in Apple’s App Store. Of those, only 37 reached […]

Wall Street Cheers Netflix’s Numbers — But the Bland Era Is Coming

January 20, 2023
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on January 20th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Strong subscriber numbers lifted Netflix after its earnings report. But the effects of its cheaper, more mainstream content have not yet arrived. And a bigger problem has emerged: Disney. It is easy to be confident when your company is growing fast. Netflix’s outgoing CEO Reed […]

Microsoft’s Investment in OpenAI Is Starting to Look Like Genius

January 17, 2023
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on January 17th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Never underestimate Microsoft. That is the lesson many in Silicon Valley are learning right now. Satya Nadella’s masterstroke has put the M back on the map. “FAANG.” In the 2010s, it was the only acronym that mattered in tech. It stood for the first letters […]

The Winklevoss Twins’ New Crypto Battle

January 12, 2023
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on January 12th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. They believed Mark Zuckerberg stole their social network idea. Now they claim a business partner has stolen their customers’ money. The Winklevoss twins saw crypto as a fresh start — but now they are stuck. Imagine Swedbank promised its customers around 7 percent interest on […]

Why 2023 Could Be a Terrible Year for Zuckerberg and Meta

December 28, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on December 28th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. A hiring freeze, a collapsing share price and billion-dollar fines from regulators. Despite a brutal 2022, almost everything points to 2023 being Zuckerberg’s biggest challenge yet. He can be quite stiff, Mark Zuckerberg. But suddenly a different person appears. One who laughs. Even at jokes […]

Fortnite Fined Billions for Deceiving Children — Swedish Parents Can Claim

December 20, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on December 20th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. The makers of Fortnite are facing billion-dollar fines for deceiving children. But the true scale of the problem is far larger — and the white lies are many. Did your children accidentally buy a llama or a battle pass in Fortnite? If so, you may […]

After Tesla’s Stock Fall, Shareholder Patience May Finally Run Out

December 15, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on December 15th, 2022. Tesla is the EV market leader, but faces tough competition ahead. The bigger storm cloud, though, is coming from inside: the CEO is selling shares and pouring his energy into Twitter. Have you heard of Marc Tarpenning and Martin Eberhard? The most devoted enthusiasts will know the names, but for most people, they are two figures who disappeared without leaving a […]

ChatGPT Is the Biggest Buzz in Tech Right Now — Could It Be the Next Google?

December 6, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on December 6th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. A research organisation is behind the biggest thing the tech world has talked about in years: ChatGPT. The new AI software is taking the internet by storm. Could this be the foundation of the next Google? Ask and you shall receive, as the saying goes. […]

Suddenly Musk Gets It: Apple’s App Tax Is Calling the Shots

November 29, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on November 29th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Now that Elon Musk has woken up to Apple’s “tax,” Spotify gains a loud new ally. But Musk is playing a high-stakes game — and his newly acquired Twitter cannot afford to lose it. Twitter’s new owner Elon Musk is a busy man. On top […]