All posts filed under: Writing Archive

Columns and blog posts, written over the years on a variety of websites.

Klarna’s Results — a Warning to Every Swedish Tech CEO

May 24, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on May 24th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Klarna’s quarterly report and announcement of layoffs isn’t just a rude awakening for one of Sweden’s new flagship companies. The message — despite all the flowery language — will send a chill through every leader and owner of a Swedish tech company. A good way […]

The Tech Hangover Is Here — Now the Layoffs Begin

May 18, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on May 18th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. The tech crash on the stock market is creating domino effects throughout the startup ecosystem. The hangover from the last few years of sky-high valuations is here — and the first wave of layoffs in Sweden has started. The market sell-off in tech came fast […]

A Crypto Crash That Could Trigger a Financial Tsunami

May 13, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on May 13th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. An attack on a cryptocurrency has wiped out hundreds of billions of kronor — almost overnight. The crash lays bare the financial risks that cryptocurrencies were supposed to prevent. Now a crypto crash could send serious waves through the rest of the market. Have you […]

Facebook Copies TikTok — and Abandons News

May 13, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on May 13th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Meta’s new content strategy draws its inspiration from Chinese competitor TikTok. Instead of friends, news and conversation, Facebook’s parent company is now aiming at video and entertainment. In a dark, church-like building on the prestigious campus of Georgetown University, a large crowd of curious listeners […]

The Market Exhales — But the Boom Is Over

May 5, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on May 5th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. As the US central bank raises its benchmark rate, it may mark the end of the current tech boom. This spring has already delivered the largest drop since 2008. “Finally, it’s over.” That was the tone in October 2008 after the tech-heavy Nasdaq crashed 17.4 […]

Twitter’s Costs Could Be Musk’s Biggest Headache

April 28, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on April 28th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. After 15 years, Jack Dorsey is handing Twitter over to Elon Musk. Both men claim they have no financial stake in the service, and that they simply want to make the world better. The company’s history and near future suggest otherwise. It took less than […]

Elon Musk Buys Twitter — Five Questions and Answers

April 25, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on April 25th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Elon Musk is taking Twitter private in a historic deal worth SEK 430 billion. SvD’s tech analyst Björn Jeffery answers five questions about why the Tesla boss is so interested in Twitter — and what happens to the competitors now. Why does Elon Musk want […]

YouTube and TikTok Win as Netflix Falls

April 23, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on April 23rd, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. CNN’s new streaming service is being shut down after less than a month, and Netflix is losing subscribers for the first time in more than a decade. The boom in streaming services may be coming to an end, and there are several reasons why. There […]

Five Things You Need to Know About Netflix’s Stock Crash

April 20, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on April 20th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Netflix shares crashed 35 percent after the company lost subscribers for the first time in more than ten years. SvD’s tech analyst Björn Jeffery breaks down what happened, and the challenges the streaming giant now faces. What is Netflix’s big problem? If you have to […]

Elon Musk Wants to Set His Own Rules at Twitter

April 14, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on April 14th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Elon Musk, the newly minted major shareholder in Twitter, has launched a hostile bid and wants to take the company private. The billionaire says he is doing it to safeguard free speech. The more likely draw is control over the media platform of our age. […]