All posts filed under: Writing Archive

Columns and blog posts, written over the years on a variety of websites.

The number is alarming — the crisis could start here

October 20, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on October 20th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. The AI boom has made data centres the world economy’s new growth engine. Many are now worried that diminishing interest could lead to economic crisis. A long, narrow grey building sits along Malmövägen, just before you drive into Staffanstorp. To the untrained eye it could […]

The giant crash exposes crypto’s vulnerability

October 14, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on October 14th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Thousands of billions of dollars went up in smoke when the crypto market shook at the weekend. The affected are complaining of market manipulation — but where is the line when it has become a method rather than a crime? When crypto figure Huang looked […]

Are they facing their ‘iPhone moment’?

October 9, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on October 9th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. With competitors closing in fast, OpenAI is borrowing its new strategy from Steve Jobs. Now apps are coming to the chatbots. Could it be as big a success as the iPhone? The video clip has become legendary. Steve Ballmer, then CEO of Microsoft, is asked […]

Is all of this just a performance?

October 5, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on October 5th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Vanja Wikström took her trail of followers through life — and led them into her own project World of Alidia. Blaming ignorance and good intentions when many have lost their money sounds, to say the least, naive. It was a strange time on the internet, […]

Ek silenced the doubters — and was right in the end

September 30, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on September 30th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Spotify stands stronger than ever as Daniel Ek steps down as CEO at the start of next year. After 20 years on the throne, the king of Swedish tech is stepping aside. And the outlines of what lies ahead are already visible. It is a […]

Nvidia’s creative scheme has a whiff of dot-com

September 23, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on September 23rd, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. The world’s highest valued listed company — Nvidia — has an unusual problem. Its biggest customers are buying too much. But the company’s solution is making alarm bells ring. When Jensen Huang meets his shareholders, it is hard to imagine anything other than nothing but […]

The timing could be quietly historic

September 16, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on September 16th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Swedish Sana is being acquired for 10 billion kronor by American Workday. The timing of the deal could prove historically good — is Sana founder Joel Hellermark seeing something no one else sees? The question every board is currently asking its management team is: what […]

The artist’s AI career — a worrying sign

September 15, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on September 15th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. The AI trend is stronger than ever and is pulling the entire American stock market toward new heights. But more and more signals suggest that the top may be near. “We didn’t see it coming.” The familiar explanation, heard all too often when something unexpected […]

Became the world’s richest — there’s a problem

September 12, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on September 12th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Grand promises about the future just made Oracle founder Larry Ellison the world’s richest man. But the deal that sent the stock soaring is far from certain. A strange thing happened with cloud company Oracle this week. The figures in the quarterly report were worse […]

Forget everything you know — Klarna 2.0 starts now

September 10, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on September 10th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Klarna opens with a surge on the American stock exchange. Billions in market value are added immediately. But the listing is more of a new start than a finish line. Sweaty palms, elation, nerves. Putting your life’s work on the stock exchange is a big […]