Apple’s record buyback — a sign of an idea drought
This analysis was first published in SvD Näringsliv, in Swedish, on May 3rd, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Apple is offering shareholders the world’s largest share buyback. That is an easier message to deliver than acknowledging that product development has started to feel a little stiff. Tim Cook rarely says more than he has to. Preferably less. Apple’s CEO typically lets the numbers […]