All posts tagged: apple

Uncertain win for Apple even in victory against Epic

SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on May 31st, 2021. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. In the recently concluded trial against the gaming giant Epic, it looks promising for Apple. But even a possible win would be less significant than one might think. And Apple’s legal problems are far from over. Wearing a white shirt, a slim gray tie, and a […]

Apple snubbed Tesla – now they are competing for the cars of the future

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on January 28th, 2021. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Elon Musk wanted to sell Tesla – but did not even get a meeting with Apple’s CEO Tim Cook. Today, they are about to become competitors instead. But both have a common view on how the cars of the future will be developed – electric and […]

The situation for Apple resembles a two-front war

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on December 18th, 2020. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. “We’re standing up to Apple for small business everywhere.” That is what Facebook wrote in a series of full-page ads in American newspapers this week. The situation for Apple is now beginning to resemble a two-front war when both Silicon Valley and the media world attack […]

Apple’s response is a cynical move with no effect

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on November 18, 2020. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. The Apple Tax. That’s what critics usually call the fee that the company charges developers when they sell through the App Store. Now it is cut in half for the smallest players, all to appease the court of public opinion. The cost for Apple? At best, […]