This analysis was first published in SvD Näringsliv, in Swedish, on January 29th, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Tesla is playing down electric cars in favour of a major push into robots. But primarily the company is selling something else entirely — and it does it better than any competitor. Imagine if Volvo Cars had announced the following to the stock market: “Our […]
This analysis was first published in SvD Näringsliv, in Swedish, on January 12th, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Elon Musk’s company xAI has bigger plans than generating inappropriate images of KD leader Ebba Busch. Now signs are emerging of a merger across Musk’s empire — with Tesla’s robots taking centre stage. We were promised flying cars, but all we got were fake images […]
This analysis was first published in SvD Näringsliv, in Swedish, on November 6th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. A pay package of around 9,500 billion kronor. That is what Tesla’s board wants to give Elon Musk. But it is not all about the money — the board warns that Musk may leave if it does not go through. Today the question is decided. […]
This analysis was first published in SvD Näringsliv, in Swedish, on June 6th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Is it over between Elon Musk and Donald Trump for good? And what does the fight mean for Tesla? Here we answer four questions about the poisoned situation in the US. Musk has just stepped down from the assignment of leading DOGE, an initiative aimed […]
This analysis was first published in SvD Näringsliv, in Swedish, on April 1st, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. When Elon Musk merges companies X and xAI, it is said to be about strategy. It looks more like a way to manage the companies’ — and the billionaire’s own — increasingly troublesome debt burden. The world’s foremost billionaire is having a tough time right […]
This analysis was first published in SvD Näringsliv, in Swedish, on March 10th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Around 8,000 billion kronor in market value has been erased from Tesla in recent weeks. Meanwhile, the company’s CEO Elon Musk is busy with politics that is driving away customers. No other listed company would be allowed to be run like this. For seven consecutive […]
This analysis was first published in SvD Näringsliv, in Swedish, on March 3rd, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. While Musk searches through the machinery of state looking for waste, Trump has found a new way to spend Americans’ tax money — on cryptocurrencies. This creates a new problem for those who believe in bitcoin. “Many Americans don’t realise that the US government is […]
This analysis was first published in SvD Näringsliv, in Swedish, on February 16th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Elon Musk is turning Washington DC upside down with DOGE. Behind the idea of running the US like a tech company lies a Silicon Valley philosophy — shaped by a handful of people. In the spring of 2012, a particular document was circulated among entrepreneurs […]
Musk’s mission: cut 20,000 billion kronor Published in Svenska Dagbladet, 2024-11-13. Translated from Swedish. It is now confirmed — super-entrepreneur Elon Musk is stepping into Washington to clean up among American government agencies. The mission: cut 20,000 billion kronor from the federal budget. Cast your mind back twelve years and try to explain this to someone if you can. A mildly confused Shiba Inu dog becomes popular on the internet. A meme emerges — an […]
Elon Musk bet everything on Trump — and is now more powerful than ever Published in Svenska Dagbladet, 2024-11-06. Translated from Swedish. The world’s richest man played an extraordinarily high-stakes political game. Elon Musk bet everything on red — and won. Now comes the payoff. They were not always close friends, the two most talked-about billionaires in America. In the summer of 2022, Donald Trump’s re-election campaign was already under way, and from a podium […]
