Elon Musk’s grand plan is revealed
SpaceX's IPO reveals a company that has quietly transformed from a rocket company into a conglomerate for Musk's broader ambitions – and the space business is now the smallest part of the story.
All posts tagged: elon musk
Can Musk Create Another Stock Market Rocket?
After the Tesla success, Elon Musk is back. Now he’s taking his rocket company – which today contains more AI than rockets – to the stock market with an astronomical valuation. Can it become another market phenomenon? When entrepreneur Adam Neumann was preparing to take his co-working company WeWork public in 2019, he had a challenge. How do you make an office hotel sound more exciting than it is? Neumann decided that the company’s “mission […]
Tesla is now selling something other than cars
This analysis was first published in SvD Näringsliv, in Swedish, on January 29th, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Tesla is playing down electric cars in favour of a major push into robots. But primarily the company is selling something else entirely — and it does it better than any competitor. Imagine if Volvo Cars had announced the following to the stock market: “Our […]
The AI undressing images are just the beginning
This analysis was first published in SvD Näringsliv, in Swedish, on January 12th, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Elon Musk’s company xAI has bigger plans than generating inappropriate images of KD leader Ebba Busch. Now signs are emerging of a merger across Musk’s empire — with Tesla’s robots taking centre stage. We were promised flying cars, but all we got were fake images […]
Is Musk worth 9,500 billion kronor?
This analysis was first published in SvD Näringsliv, in Swedish, on November 6th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. A pay package of around 9,500 billion kronor. That is what Tesla’s board wants to give Elon Musk. But it is not all about the money — the board warns that Musk may leave if it does not go through. Today the question is decided. […]
The clue to what Musk will do next
This analysis was first published in SvD Näringsliv, in Swedish, on June 6th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Is it over between Elon Musk and Donald Trump for good? And what does the fight mean for Tesla? Here we answer four questions about the poisoned situation in the US. Musk has just stepped down from the assignment of leading DOGE, an initiative aimed […]
It’s starting to show that Musk is in debt
This analysis was first published in SvD Näringsliv, in Swedish, on April 1st, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. When Elon Musk merges companies X and xAI, it is said to be about strategy. It looks more like a way to manage the companies’ — and the billionaire’s own — increasingly troublesome debt burden. The world’s foremost billionaire is having a tough time right […]
The EV giant held hostage by its own CEO
This analysis was first published in SvD Näringsliv, in Swedish, on March 10th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Around 8,000 billion kronor in market value has been erased from Tesla in recent weeks. Meanwhile, the company’s CEO Elon Musk is busy with politics that is driving away customers. No other listed company would be allowed to be run like this. For seven consecutive […]
Out of the corner of shame — into the ‘strategic reserve’
This analysis was first published in SvD Näringsliv, in Swedish, on March 3rd, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. While Musk searches through the machinery of state looking for waste, Trump has found a new way to spend Americans’ tax money — on cryptocurrencies. This creates a new problem for those who believe in bitcoin. “Many Americans don’t realise that the US government is […]
The high priest behind the DOGE philosophy
This analysis was first published in SvD Näringsliv, in Swedish, on February 16th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Elon Musk is turning Washington DC upside down with DOGE. Behind the idea of running the US like a tech company lies a Silicon Valley philosophy — shaped by a handful of people. In the spring of 2012, a particular document was circulated among entrepreneurs […]