All posts tagged: elon musk

The mission: cut 20,000 billion kronor

November 13, 2024
by Björn Jeffery
SvD Näringsliv

Musk’s mission: cut 20,000 billion kronor Published in Svenska Dagbladet, 2024-11-13. Translated from Swedish. It is now confirmed — super-entrepreneur Elon Musk is stepping into Washington to clean up among American government agencies. The mission: cut 20,000 billion kronor from the federal budget. Cast your mind back twelve years and try to explain this to someone if you can. A mildly confused Shiba Inu dog becomes popular on the internet. A meme emerges — an […]

Trump’s victory gives Musk the full payoff

November 6, 2024
by Björn Jeffery
SvD Näringsliv

Elon Musk bet everything on Trump — and is now more powerful than ever Published in Svenska Dagbladet, 2024-11-06. Translated from Swedish. The world’s richest man played an extraordinarily high-stakes political game. Elon Musk bet everything on red — and won. Now comes the payoff. They were not always close friends, the two most talked-about billionaires in America. In the summer of 2022, Donald Trump’s re-election campaign was already under way, and from a podium […]

Musk is a master at selling the future

April 24, 2024
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on April 24th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. After weeks of nothing but setbacks, Tesla reported weak quarterly figures. The hope is that shareholders will look past the problems for now — and keep looking towards the future. Of all the world’s CEOs, not just anyone gets to meet with India’s Prime Minister […]

Musk’s new path to power reeks of desperation

March 4, 2024
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on March 4th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. OpenAI is being sued by co-founder Elon Musk. He claims to want to preserve the company’s original non-profit ambitions. But Musk has other reasons to want to slow down what has now become his competitor. The complexity of the case is revealed immediately in the […]

Carlson and Musk need each other

February 9, 2024
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on February 9th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Tucker Carlson and Elon Musk have found each other on platform X. But what is being portrayed as free speech looks a lot more like a new type of advertising. Tucker Carlson stares straight into the camera. A rumpled red velvet curtain hangs behind him. […]

A trivial conflict — Tesla won’t back down

November 27, 2023
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on November 27th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Two realities collide as Tesla sues the Swedish state. The American challenger is used to going its own way — and is unlikely to yield even to Sweden’s powerful unions. A three-metre inflatable rat is standing on a pavement in San Francisco. It looks, to […]

No feel for it: Twitter is becoming ‘X’

July 24, 2023
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on July 24th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Twitter is being renamed “X” as Elon Musk pulls his latest stunt. The choice of letter is no coincidence. But it reveals a lack of judgment at a moment when the questions are piling up — not just for Twitter, but for Tesla too. Musk […]

Bluesky is the internet’s latest hype — and social media challengers rarely break through

May 9, 2023
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on May 9th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Twitter challenger Bluesky is the internet’s latest hype. But don’t count on it succeeding. There are good reasons why new social media platforms rarely manage to scale. Anyone who has ever been to a nightclub is familiar with the concept of “the queue.” The logic […]

After Tesla’s Stock Fall, Shareholder Patience May Finally Run Out

December 15, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on December 15th, 2022. Tesla is the EV market leader, but faces tough competition ahead. The bigger storm cloud, though, is coming from inside: the CEO is selling shares and pouring his energy into Twitter. Have you heard of Marc Tarpenning and Martin Eberhard? The most devoted enthusiasts will know the names, but for most people, they are two figures who disappeared without leaving a […]

Suddenly Musk Gets It: Apple’s App Tax Is Calling the Shots

November 29, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on November 29th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Now that Elon Musk has woken up to Apple’s “tax,” Spotify gains a loud new ally. But Musk is playing a high-stakes game — and his newly acquired Twitter cannot afford to lose it. Twitter’s new owner Elon Musk is a busy man. On top […]