All posts tagged: facebook

New documents expose Facebook – again

January 7, 2022
by Björn Jeffery
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SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on September 17th, 2021. Human trafficking. Drug cartels. Teenage girls getting body image issues. Internal documents reveal how Facebook has been alerted to its problems – and ignored them. Now the company is facing another crisis of confidence. When Facebook – the world’s largest social network – began crisis management after the Cambridge Analytica scandal in 2018, they made a somewhat ironic media choice. To reach […]

Facebook’s glasses: an unusually bad idea

January 6, 2022
by Björn Jeffery
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SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on September 11th, 2021. A new book about Facebook describes a company that puts growth above everything else. When they now release a pair of sunglasses with a built-in camera, it enhances the image of a company that wants to be everything, for everyone, at almost any price. Sheryl Sandberg, chief operating officer at Facebook, sat in her conference room and received bad news. It did […]

Facebook’s Clubhouse clone will fail

March 25, 2021
by Björn Jeffery
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SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on February 13th, 2021. It didn’t even take a week from Mark Zuckerberg guest starring on Clubhouse to the news that Facebook was developing a clone. The pattern of cloning products is recognizable – but rarely works. SvD’s tech analyst Björn Jeffery explains why. In April 2012, Kevin Systrom received an unusual proposal. Twitter wanted to buy his company Instagram, which at the time had only […]

The storming of the Capitol is a failure for Twitter and Facebook

January 14, 2021
by Björn Jeffery
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SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on January 11th, 2021. The fact that Twitter and Facebook closed down Donald Trump’s accounts doesn’t only reveal how arbitrarily their own policies are enforced – it also shows the failure of politicians in regulating them. With two weeks left of Donald Trump’s presidency, what critics have constantly asked for over the past four years finally happened: his accounts on Facebook, Twitter and a number of […]

The situation for Apple resembles a two-front war

December 26, 2020
by Björn Jeffery
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SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on December 18th, 2020. “We’re standing up to Apple for small business everywhere.” That is what Facebook wrote in a series of full-page ads in American newspapers this week. The situation for Apple is now beginning to resemble a two-front war when both Silicon Valley and the media world attack from different directions. In recent years, Apple has taken an increasingly clear stance on transparent data […]

Know your platforms

May 1, 2018
by Björn Jeffery
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The Daily

It can be hard to understand what the big platforms´ incentives and interests are. This is partly why designing platform strategies for your business so hard. Are you aligning with what they are doing right now, or where they are going? Can you afford to be opportunistic in the short term, even if the long term outlook is bleak? This is such a complicated question that Jan Koum, WhatsApp CEO and Facebook board member, found […]