This analysis was first published in SvD Näringsliv, in Swedish, on August 27th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Scammers are using Meta’s platforms to defraud small investors. But when SvD asks questions, there is no one willing to answer. Next door to Ikea and the Ministry of Defence sits what is probably Sweden’s most successful shell company. You likely know them better as […]
This analysis was first published in SvD Näringsliv, in Swedish, on May 13th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Meta’s new content strategy draws its inspiration from Chinese competitor TikTok. Instead of friends, news and conversation, Facebook’s parent company is now aiming at video and entertainment. In a dark, church-like building on the prestigious campus of Georgetown University, a large crowd of curious listeners […]
Facebook is reportedly renaming the parent company. The strength of its name has become a liability — and it's the starting gun for Zuckerberg's metaverse bet.
This column was first published in SvD Näringsliv, in Swedish, on September 17th, 2021. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Human trafficking. Drug cartels. Teenage girls getting body image issues. Internal documents reveal how Facebook has been alerted to its problems – and ignored them. Now the company is facing another crisis of confidence. When Facebook – the world’s largest social network – began crisis management […]
This column was first published in SvD Näringsliv, in Swedish, on September 11th, 2021. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. A new book about Facebook describes a company that puts growth above everything else. When they now release a pair of sunglasses with a built-in camera, it enhances the image of a company that wants to be everything, for everyone, at almost any price. Sheryl Sandberg, […]
This analysis was first published in SvD Näringsliv, in Swedish, on February 13th, 2021. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. It didn’t even take a week from Mark Zuckerberg guest starring on Clubhouse to the news that Facebook was developing a clone. The pattern of cloning products is recognizable – but rarely works. SvD’s tech analyst Björn Jeffery explains why. In April 2012, Kevin Systrom received […]
This analysis was first published in SvD Näringsliv, in Swedish, on January 11th, 2021. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. The fact that Twitter and Facebook closed down Donald Trump’s accounts doesn’t only reveal how arbitrarily their own policies are enforced – it also shows the failure of politicians in regulating them. With two weeks left of Donald Trump’s presidency, what critics have constantly asked for […]
This analysis was first published in SvD Näringsliv, in Swedish, on December 18th, 2020. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. “We’re standing up to Apple for small business everywhere.” That is what Facebook wrote in a series of full-page ads in American newspapers this week. The situation for Apple is now beginning to resemble a two-front war when both Silicon Valley and the media world attack […]
It can be hard to understand what the big platforms´ incentives and interests are. This is partly why designing platform strategies for your business so hard. Are you aligning with what they are doing right now, or where they are going? Can you afford to be opportunistic in the short term, even if the long term outlook is bleak? This is such a complicated question that Jan Koum, WhatsApp CEO and Facebook board member, found […]
