All posts tagged: meta

Apple’s Reality Pro headset: the question isn’t the hardware — it’s what we’ll do with it

June 3, 2023
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on June 3rd, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. On Monday, the tech world’s worst-kept secret will be revealed. Apple presents its new headset — its first major product launch in nearly a decade. Can Apple breathe life into yet another dormant market? On a sunny Sunday morning, Sergey Brin sits eating at a […]

The Genius Who Outsmarted Zuckerberg — Twice

January 22, 2023
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on January 22nd, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. He created the teen app that launched and sold within a hundred days. The former Meta employee has now done what CEO Mark Zuckerberg cannot — for the second time. There are around 1.8 million apps in Apple’s App Store. Of those, only 37 reached […]

Why 2023 Could Be a Terrible Year for Zuckerberg and Meta

December 28, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on December 28th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. A hiring freeze, a collapsing share price and billion-dollar fines from regulators. Despite a brutal 2022, almost everything points to 2023 being Zuckerberg’s biggest challenge yet. He can be quite stiff, Mark Zuckerberg. But suddenly a different person appears. One who laughs. Even at jokes […]

Not Even Meta Believes in Zuckerberg’s Metaverse

October 12, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on October 12th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. The metaverse bet is costing billions — and prompted Facebook to rename itself Meta. The stakes couldn’t be higher, which came through clearly in the pre-recorded message that opened the company’s big developer conference. Mark Zuckerberg, Meta’s founder and CEO, had a clear message for […]

Why Your Instagram Feed Has Changed

June 13, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on June 13th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Suddenly seeing a lot of ads in your Instagram feed? It’s no coincidence. The photo app has become Mark Zuckerberg’s main weapon to turn the bad times around — and to take the fight to TikTok. “The current plan is for Instagram to exist outside […]

Facebook Copies TikTok — and Abandons News

May 13, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on May 13th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Meta’s new content strategy draws its inspiration from Chinese competitor TikTok. Instead of friends, news and conversation, Facebook’s parent company is now aiming at video and entertainment. In a dark, church-like building on the prestigious campus of Georgetown University, a large crowd of curious listeners […]