Facebook is changing its name — to escape its history
Facebook is reportedly renaming the parent company. The strength of its name has become a liability — and it's the starting gun for Zuckerberg's metaverse bet.
Facebook is reportedly renaming the parent company. The strength of its name has become a liability — and it's the starting gun for Zuckerberg's metaverse bet.
This column was first published in SvD Näringsliv, in Swedish, on September 17th, 2021. Human trafficking. Drug cartels. Teenage girls getting body image issues. Internal documents reveal how Facebook has been alerted to its problems – and ignored them. Now the company is facing another crisis of confidence. When Facebook – the world’s largest social network – began crisis management after the Cambridge Analytica scandal in 2018, they made a somewhat ironic media choice. To reach […]