This analysis was first published in SvD Näringsliv, in Swedish, on April 9th, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. While competitors spend hundreds of billions on AI, Apple sits tight. It looked like a major mistake. But the next phase of AI development could be Apple’s revenge. In a red leather armchair on a stage sits Steve Jobs. It is 2010, the year before […]
This analysis was first published in SvD Näringsliv, in Swedish, on June 10th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Apple’s annual event showcased masses of news. But what made the biggest impression was what the company did not mention at all. If Apple’s annual presentations once resembled a stage performance, they have now become fully Hollywoodified. For many years they were live — now […]
This analysis was first published in SvD Näringsliv, in Swedish, on May 22nd, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Apple is last among all tech giants when it comes to AI. Internally, they are talking about a crisis. Has Apple lost its capacity for innovation? A sinking ship. That is how a person from Apple’s AI team describes the situation to Bloomberg. The major […]
This analysis was first published in SvD Näringsliv, in Swedish, on March 8th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Apple is currently pressing its competitors hard with its focus on privacy. But there’s one area where the tech giant has a real problem: artificial intelligence. The normally somewhat reserved Apple executive Phil Schiller was in excellent spirits when he stepped onto the stage. He […]
