Nobody at Apple wants a revolution
John Ternus takes over as Apple CEO with the hardware and software roadmap already locked in. AI is the one area where he can — and must — change something.
All posts tagged: Siri
Apple’s trump card — hidden in the phone
This analysis was first published in SvD Näringsliv, in Swedish, on April 9th, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. While competitors spend hundreds of billions on AI, Apple sits tight. It looked like a major mistake. But the next phase of AI development could be Apple’s revenge. In a red leather armchair on a stage sits Steve Jobs. It is 2010, the year before […]
Apple’s silence spoke loudest of all
This analysis was first published in SvD Näringsliv, in Swedish, on June 10th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Apple’s annual event showcased masses of news. But what made the biggest impression was what the company did not mention at all. If Apple’s annual presentations once resembled a stage performance, they have now become fully Hollywoodified. For many years they were live — now […]
Apple can’t find its next iPhone
This analysis was first published in SvD Näringsliv, in Swedish, on May 22nd, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Apple is last among all tech giants when it comes to AI. Internally, they are talking about a crisis. Has Apple lost its capacity for innovation? A sinking ship. That is how a person from Apple’s AI team describes the situation to Bloomberg. The major […]
Frustration over Siri — but Apple’s AI ambitions are larger than they look
This analysis was first published in SvD Näringsliv, in Swedish, on March 8th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Apple is currently pressing its competitors hard with its focus on privacy. But there’s one area where the tech giant has a real problem: artificial intelligence. The normally somewhat reserved Apple executive Phil Schiller was in excellent spirits when he stepped onto the stage. He […]