The battle for sports rights has only just begun
This analysis was first published in SvD Näringsliv, in Swedish, on August 15th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. A World Cup run for Sweden means new millions for the broadcasters who hold the rights. But around the corner, far bigger wallets are waiting to enter the bidding. There is a category of television events that are hard to ignore — events that become […]