All posts tagged: sweden

Apple exposes the powerlessness of politics

SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on March 25th, 2021. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. The EU and the US are currently getting ready to regulate the digital world. But Apple’s latest giant reform shows that the tech giants still rule almost unrestricted in their market, writes Björn Jeffery. Those who waited to hear about the EU and the “game of […]

Laughing at Amazon is a mistake

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on October 29th, 2020. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Unintentionally funny translations and poorly rounded prices. But those who base their conclusions on linguistic details have not only misunderstood what type of creature that has landed among the Swedish e-commerce players. They have also underestimated Amazon. “Men’s luggage compartment” instead of boxer shorts. “Waist […]