All posts tagged: sweden

Laughing at Amazon is a mistake

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SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on October 29th, 2020. Unintentionally funny translations and poorly rounded prices. But those who base their conclusions on linguistic details have not only misunderstood what type of creature that has landed among the Swedish e-commerce players. They have also underestimated Amazon. “Men’s luggage compartment” instead of boxer shorts. “Waist lamp” instead of panties. Prices stated to the exact penny, and also, not necessarily lower prices […]