They’re selling a story that isn’t true
This analysis was first published in SvD Näringsliv, in Swedish, on February 13th, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. The headline speakers were Zlatan and Boris Johnson. What do they know about Swedish tech, one might wonder? When thousands of participants visited Techarena in Stockholm, it was more about marketing an exaggerated image of Sweden. An inflatable unicorn spins a wheel at a major […]