After the Tesla success, Elon Musk is back. Now he’s taking his rocket company – which today contains more AI than rockets – to the stock market with an astronomical valuation. Can it become another market phenomenon? When entrepreneur Adam Neumann was preparing to take his co-working company WeWork public in 2019, he had a challenge. How do you make an office hotel sound more exciting than it is? Neumann decided that the company’s “mission […]
This analysis was first published in SvD Näringsliv, in Swedish, on January 29th, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Tesla is playing down electric cars in favour of a major push into robots. But primarily the company is selling something else entirely — and it does it better than any competitor. Imagine if Volvo Cars had announced the following to the stock market: “Our […]
This analysis was first published in SvD Näringsliv, in Swedish, on November 6th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. A pay package of around 9,500 billion kronor. That is what Tesla’s board wants to give Elon Musk. But it is not all about the money — the board warns that Musk may leave if it does not go through. Today the question is decided. […]
This analysis was first published in SvD Näringsliv, in Swedish, on March 10th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Around 8,000 billion kronor in market value has been erased from Tesla in recent weeks. Meanwhile, the company’s CEO Elon Musk is busy with politics that is driving away customers. No other listed company would be allowed to be run like this. For seven consecutive […]
This analysis was first published in SvD Näringsliv, in Swedish, on April 24th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. After weeks of nothing but setbacks, Tesla reported weak quarterly figures. The hope is that shareholders will look past the problems for now — and keep looking towards the future. Of all the world’s CEOs, not just anyone gets to meet with India’s Prime Minister […]
This analysis was first published in SvD Näringsliv, in Swedish, on April 5th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Tesla dominated the EV market for years and was valued like a fast-growing internet company. Now that growth has stalled, a less flattering picture emerges — a fairly ordinary car company. They were called the “Magnificent Seven.” Seven stocks accounting for 1.4 percent of companies […]
This analysis was first published in SvD Näringsliv, in Swedish, on November 27th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Two realities collide as Tesla sues the Swedish state. The American challenger is used to going its own way — and is unlikely to yield even to Sweden’s powerful unions. A three-metre inflatable rat is standing on a pavement in San Francisco. It looks, to […]
This analysis was first published in SvD Näringsliv, in Swedish, on February 25th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Is battery maker Northvolt headed for the stock market? The answer may lie in the company’s history. Its CEO has learned a great deal from his former employer — Tesla. Tall and distinguished, Peter Carlsson stood in the reception of Tesla Motors in Fremont, California, […]
This analysis was first published in SvD Näringsliv, in Swedish, on December 15th, 2022. Tesla is the EV market leader, but faces tough competition ahead. The bigger storm cloud, though, is coming from inside: the CEO is selling shares and pouring his energy into Twitter. Have you heard of Marc Tarpenning and Martin Eberhard? The most devoted enthusiasts will know the names, but for most people, they are two figures who disappeared without leaving a […]
This analysis was first published in SvD Näringsliv, in Swedish, on November 11th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. While Tesla’s CEO is busy elsewhere, the other EV companies are scrambling to find their footing. Polestar has solved its immediate cash crisis — but an enormous challenge still lies ahead. 17 billion kronor. That is what Polestar’s main shareholders — Volvo Cars and PSD […]
