In my last post, Jonas Sandberg left a comment with so many questions that when I started to answer them, it turned into a post of it’s own. So here we go: why I think newspapers are buying communities. As I see it, there are two major factors that can be found: 1. Reaching young adults with targeted advertising. 2. Creating brand awareness in the target group, and acting as a bridge over to other […]
This is the funniest post you’ll read all day: Sore tempted as I am to spend the day surreptitiously watching Oscar clips on youtube, I feel moved to publicly mock the folks over at the Pew Research Institute, who have spent God knows how much time and money monitoring American internet useage only to come up with a ‘finding’ so staggeringly apparent in its pre-existing obviousness, that the moral laws of Western philosophy are struggling […]
A quick note: rumour has it that Viacom is acquiring Last.FM for $450 million. If it’s true, it’s very very interesting. Let’s wait and see. Thanks to Eric! tags technorati : last.fm viacom acquisition tags bloggar.se: last.fm, viacom, uppköp
I’m gone two days and another community has been bought! Hopeless. If your Swedish is decent you can read the newspaper VK´s own story, they are the ones buying. In short they paid 10 million SEK for half of a local youth community called Apberget.se. There’s been a lot of this going on lately, as you will have noticed if you follow my blog. Personally, I think it’s an act of desperation. Not necessarily a […]
So it finally happened – the video site Bubblare.se has sold part of their company to Eniro. Anyone following the current web affairs in Sweden saw this coming a mile off. As Jonas from LK9 points out, this doesn’t make it the right decision. Bubblare.se have had a lot of media hype, living well off the recent sale of YouTube. For journalists out of the loop, the easiest way to find the next big thing […]
Conferences / Keynotes 2007 Keynotes during 2007 21-22 March – Keynote Panel discussion at Webbdagarna. Topic: Marketing within digital media. 27-28 March – Keynote at Citygate Forum together with Anders Olofsson at Sydsvenskan. Topic: Innovative journalism within digital media. 13 April – Keynote for MiM on Four sites you need to understand 2007, at S:t Gertrud Konferens 21 April – Keynote at Hej! 2007. Topic: Old Media vs New Media 9 May – Inspirational talk […]
Quality is hygiene these days: even TV sets and irons from obscure brands found at Wal-Mart work flawlessly. Another incentive to try out the unknown. And yes, to be less brand-loyal. A telling finding: only 26 percent of digital camera buyers say they would purchase the same camera brand in the future — down from 35 percent in 2005, according to the J.D. Power and Associates 2006 Digital Camera Satisfaction Study. I read the quote […]
Piers is hosting an event in New York, and knowing what PSFK normally does, it’s probably going to be really good. If you’re around you should go. Click the picture!
Reminder: Tomorrow is the second meetup for Likemind in Malmö. Turn up at Solde after 9am, drink coffee sponsored by Anomaly, and meet good likeminded people. See you there! (next time we´ll be hosting in Copenhagen as well, if that suits you better) tags technorati : likemind malmö tags bloggar.se: likemind, malmö
The launch of Sydsvenskan in Second Life is getting a few reactions that I want to address. One of them written in English is by Kristine Lowe (via Media Culpa). I left a comment there but decided that there was more to say. About hype, this awful word that plagues the internet (and everything else). Second Life has been getting a lot of flack for being the ultimate money (and time) waster in this time […]
