Marketing, hello?

February 5, 2007
by Björn Jeffery
Good Old Trend

I recently moved to a new apartment, and today a letter from my electricity company fell through the letterbox. I thought I’d check out my options with the others and did a Google search for elleverantör miljö, el-leverantör miljö and el leverantör miljö which are three ways of spelling (and misspelling) electricity provider and environment. Two words that one might think would be connected at a time like this.

Not one company had thought of buying sponsored links with those two words in combination. Amazing. Amazing that there still are so many companies that have no clue about the internet, what so ever.

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The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.