Marketing, hello?

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Good Old Trend

I recently moved to a new apartment, and today a letter from my electricity company fell through the letterbox. I thought I’d check out my options with the others and did a Google search for elleverantör miljö, el-leverantör miljö and el leverantör miljö which are three ways of spelling (and misspelling) electricity provider and environment. Two words that one might think would be connected at a time like this.

Not one company had thought of buying sponsored links with those two words in combination. Amazing. Amazing that there still are so many companies that have no clue about the internet, what so ever.

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