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Good Old Trend

It’s nice to see Swedes that are in the forefront of the web these days. Malmö-based Liviu P has started the aptly named site in order to raise money for the road trip of his life: riding across America in a Lamborghini Murciélago. Liviu and his associates will document the trip in a blog using video and all the rest. The car, and the site, will be covered in advertising – of course.

This type of meta-advertising is interesting. Although, the project in itself probably won’t be half as interesting as the buzz before. But as long as the exposure is sufficient, this is a way of communicating a brand as any other. Site visitors that are interested can’t be bad – even if the interest is in the phenomenon rather than the project in itself.

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