MyAdvertOnYourCar.Com

February 6, 2007
by Björn Jeffery
Good Old Trend

It’s nice to see Swedes that are in the forefront of the web these days. Malmö-based Liviu P has started the aptly named site MyTripYourMoney.com in order to raise money for the road trip of his life: riding across America in a Lamborghini Murciélago. Liviu and his associates will document the trip in a blog using video and all the rest. The car, and the site, will be covered in advertising – of course.

This type of meta-advertising is interesting. Although, the project in itself probably won’t be half as interesting as the buzz before. But as long as the exposure is sufficient, this is a way of communicating a brand as any other. Site visitors that are interested can’t be bad – even if the interest is in the phenomenon rather than the project in itself.

tags technorati :

tags bloggar.se: , , ,

The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.