Circle

Good Old Trend

I moved to Sweden from London when I was three years old. My mother had been talking Swedish to me all the time, but I hadn’t quite caught on yet. So when I started at a play school, there were some communication issues. None that couldn’t be resolved of course – three year-olds tend not to be that picky anyway. The teachers at the play school taught me Swedish as we went along.

The other day I got an email. It was from one of my old teachers. She had found me through googling the names that are published with the Sudokus in GP (we make them!). She thought that she recognised my surname, and then managed to work out that it was the same little boy that once came to stay with them all these years ago.

I’m still thinking about what to answer her. It’s like a circle somehow.

The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.