Why mobile is more than portable internet

July 3, 2007
by Björn Jeffery
Good Old Trend

1 – Mobile is the first personal mass media (even the internet is only semi-personal).
2 – It is the first always carried media.
3 – It is the first always on mass media.
4 – Mobile is the first mass media with a built-in payment channel.
5 – It is the first media device available at the point of inspiration. And 6 – mobile is the first mass media with near-perfect audience information.

I think I’ve blogged about this before, and if not – I should have. This blog entry explains more, and you should be reading the whole blog regularly.

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The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.