Good Old Fan Club + How to make an Internet Strategy

June 12, 2008
by Björn Jeffery
Good Old Trend

If you’re Swedish you might have read the news about Good Old merging with The Fan Club. This means I won’t be CEO any more and can fully focus on internet strategy and advisory work. Yay! And maybe more blogging too. I haven´t quite decided how, where or about what I’ll be blogging though. I’ll get back to you on that. – UPDATE HERE 🙂

Until then, I thought you might to see the presentation that I held at the Business to Buttons conference today. It’s a few thoughts on how to make an internet strategy in the web 2.0 era. Sound would have been good, but the slides give you an idea at least.

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The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.