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Print can manifest an experience in a way that digital is yet to show us. As digital media is increasingly being shared on social networks, there is something about the finite space of physicality. Whatever you have on your desk or on your coffee table has been chosen to be there, because there simply isn’t enough room for everything. This means that the chosen objects have special value – like artifacts.

A blog post I wrote for Bonnier Publications in Finland.

The future of print | Bonnier Publications Oy

The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.