For Jeffery, it’s all about taking advantage of a growing market and getting in on the ground floor. “The biggest challenge for the project is going to be finding where a traditional media company fits in the digital economy,” he says. “It comes down to finding what we can do better than anyone else.”
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The AuthorBjörn Jeffery
Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper.
He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.
