February 6, 2011
by Björn Jeffery
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“So I wrote a song that was like [sings], “McDonald’s is the place for you / When the day is through / You can go to McDonald’s and get yourself a Big Mac / Big Mac / Order a fries, icy coke and a apple pie / No one does it like McDonald’s / Dooh-ooh, McDonald’s and you … ” [Oldham laughs] Sometimes I would do Stevie Wonder—I would sing “Part-Time Lover” to the instrumental. But mostly I would just sing my own songs. I was hustling.”

R Kelly – Interview Magazine

The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.