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As John Lasseter, The Chief Creative officer [at Pixar], says, “We don’t actually finish films – we release them.” They’re absolutely perfectionists. But there are two types of perfectionism – there’s healthy perfectionism, which is striving for excellence – which is Pixar. And there’s unhealthy perfectionism, which is just worrying about what everyone is going to think of you all the time. Pixar creates this healthy perfectionism. They don’t say “this is the answer.” They say “you’re getting closer and closer to it.”

The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.