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We wanted to give people something that people could finish,” says Lipman. “We felt like there’s an endless amount of real-time news and real-time news apps, and with those, you’re never done. There’s this endless quest for more. We wanted something users could ‘snack on’ for content and go deep on others, something they could spend 30 minutes while drinking coffee, enjoy in the morning, and then say they’re done.

Now that’s a familiar thought, right? Oh yes, here it is.

Did AOL just out-Flipboard Flipboard? – Fortune Tech

The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.