We wanted to give people something that people could finish,” says Lipman. “We felt like there’s an endless amount of real-time news and real-time news apps, and with those, you’re never done. There’s this endless quest for more. We wanted something users could ‘snack on’ for content and go deep on others, something they could spend 30 minutes while drinking coffee, enjoy in the morning, and then say they’re done.
Now that’s a familiar thought, right? Oh yes, here it is.