November 2, 2011
by Björn Jeffery
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KPCB Internet Trends (2011)http://www.scribd.com/embeds/69309864/content?start_page=42&view_mode=slideshow&access_key=key-1wrx3q4bqmhb2rr8mjge(function() { var scribd = document.createElement(“script”); scribd.type = “text/javascript”; scribd.async = true; scribd.src = “http://www.scribd.com/javascripts/embed_code/inject.js”; var s = document.getElementsByTagName(“script”)[0]; s.parentNode.insertBefore(scribd, s); })();

Executive summary in two sentences: “With undifferentiated products, price is competed down to marginal cost. And the marginal cost for digital content is $0.”

(via KPCB Internet Trends (2011))

(Source: http://www.scribd.com/)

The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.